Logitech event braNDING Concept
vALUE PROPOSITIOn
Logitech makes very high-quality computer accessories. In this case we are focusing on a gaming mouse. The need for this is for competitive and active gamers on the PC. This mouse is perfect for their needs. It has fast response times and helps them bring their best to the game. One of the annoying things that people encounter when gaming is running out or cord distance, or the cord gets in the way. That is no longer the issue. This wireless gaming mouse will give you all the needs to do the best you can without any inconveniences.
tARGET AUDIENCE
The target age group is ages 18-35 and it is meant for PC users, designers and gamers. The location will be focused on people in the US but, it can be translated and easily work in places of different languages. It is meant for professional gamers, casual gamers, or anyone who likes a quality mouse without the annoying wires.
bRAND pROPOSITON
The purpose of this campaign will be to show the benefit of the wireless gaming system and project the wireless mouse and how much better it is than wired. There is no specific age or person that this is targeting. It is meant mainly for gamers but, there is nothing from stopping designers and every day PC users from using this as their primary mouse. The location will be focused on people in the US but, it can be translated and easily work in places of different languages. It is meant for professional gamers, casual gamers, or anyone who likes a quality mouse without the annoying wires.
pRINT aDVERTISEMENT
This is an example of the print advertisement. This advertisement is meant to show off the Logitech G903 wireless gaming mouse. It would be inside of a gaming magazine such as Game Informer.
Billboard
This is a billboard advertisement. It does not have any particular product branding on it mainly because it is meant for people to just see that Logitech has a new wireless series of computer accessories. This could appeal to anyone and is just meant to draw attention to Logitech as a whole.
sTORE SIGNAGE
This is a store rack with a sign on top of it. It would be meant to go in stores such as Best Buy. This one focuses on the Logitech G903 mouse. It is clean and simple to resemble the clean and simplicity of wireless computer accessories.
sOCIAL MEDIA
The Facebook ad, or post, solely focuses on the tournament and revolves around the imagery of the PC that people could win. It entices people to sign up for a chance to win the PC gaming setup that they see pictured.
The Instagram ad focuses on the gaming event/tournament that Logitech is hosting. The picture itself is simple and looks like an Instagram post. It uses a picture of a Cloud9 member, who are Logitech partners, at a major gaming tournament with a Logitech logo on top. The post lets people know that there is a chance that you could win a gaming setup.
This would be an ad, in post form, on Twitter. Here, the product focus is the wireless mouse, the G903, but it is meant to represent all the products. It is focused on true wireless gaming. The use of pro gamers appeals to people and makes them want to be able to use the same equipment that the pros use.
Entice
Give people an opportunity to win a Logitech wireless gaming setup (PC, Wireless G903 Mouse, POWERPLAY Wireless Charging System, Wireless G613 Keyboard, Wireless G933 Headset) through a fun and competitive gaming tournament. The Instagram and Facebook ads/posts would be used to promote this event.
eNTER
People will register online, both as solos and as teams. They will show up at a big building and when they enter, they will find Logitech branding right from the entrance. They enter and go up to a table and sign in and be assigned a number. This number will line up with a number on a computer. When they enter the room, they will find a bunch of grouped computers. The setup that they are using is the one that they are trying to win.
Engage
There will be teams of 5 competing in all different types of competitive games. The teams will score points based on how well they do in the gaming competitions. They will face off against the other teams. There will come a point where there will be some teams that get eliminated. When it comes down to it, 1 team will end up winning the whole competition. The winning team will win the setup that they were using during the competition.
eXIT
When a team is eliminated, they will end up exiting through the same doors they came in through. This time it is setup for the departure. They are thanked for coming and are directed to the side where there is a shop. They have the option to buy any of their new lineup of wireless gaming gear.
eXTEND
When a team is eliminated, they will end up exiting through the same doors they came in through. This time it is setup for the departure. They are thanked for coming and are directed to the side where there is a shop. They have the option to buy any of their new lineup of wireless gaming gear.
bRAND EXPERIENCE VISUALIZATIONS
dESKTOP WALLPAPER
This Desktop Wallpaper is what all of the computers at the events will look like. They will have this clean wallpaper as well as have no icons on the desktop. Everything that they will need will be pinned to the taskbar.
pOSTERS
This is a poster that will be hanging all around the event. It will also be available for purchase throughout the event.